Mandate Definition & Criteria Alignment

Every engagement begins with a documented mandate brief. We align on target criteria before any outreach begins—deal size, sector, geography, owner profile, and thesis parameters. This prevents the most common origination failure: sending volume without fit.

The mandate brief becomes the reference document for all mapping, screening, and outreach. It's updated when your thesis evolves.

  • Target size range (EV / EBITDA)
  • Sector and sub-vertical filters
  • Geographic scope
  • Ideal owner profile (founder-led, family-owned, etc.)
  • Thesis rationale and strategic fit criteria

Why This Matters

"The competitive environment is pushing firms to identify targets years ahead of a formal process. Without a documented mandate, outreach is guesswork."

PE leaders and advisors who define their mandate in writing have a measurable advantage in pipeline quality and founder engagement rates. We make mandate documentation a systematic input, not an afterthought.

Target Universe Build

Thesis-fit company lists built from proprietary and third-party data sources.

Screening & Prioritization

Targets scored by fit signal, owner profile, and strategic alignment before outreach.

Geographic Coverage

Fragmented, founder-led markets across your target regions and verticals.

Monthly Refresh

Lists updated with new companies, ownership signals, and competitive intelligence.

Target Universe Build & Market Mapping

Market mapping is an explicit responsibility in nearly every corp dev and BD role — yet it rarely gets the sustained attention it requires. We deliver a maintained, expanding target universe aligned to your mandate, refreshed monthly.

Focus is on fragmented, founder-led sectors where relationship-building and direct outreach are the primary sourcing channels — not auction processes.

Focus sectors include:

Healthcare services · Dental · Home & field services · Behavioral health · HVAC & mechanical · Residential services · Industrial services · Specialty business services · Physical therapy · Surgical / ASC · Commercial trades · Construction services

Founder Engagement & Response Management

We run professional, mandate-aligned outreach to founders and owners on your behalf. Every message is thesis-specific — no spray-and-pray. The engagement cadence is maintained systematically, with follow-up tracked and responses routed back to your team.

We operate as a controlled extension of your firm: your message, your brand standards, professional execution. Responses that indicate interest are immediately escalated with context notes.

What the outreach covers:

  • Initial owner outreach (email, LinkedIn as primary channels)
  • Structured follow-up cadence (not one-time sends)
  • Response management and routing to your team
  • Objection handling language aligned to your positioning
  • Engagement notes logged in pipeline system

Brand protection: "Outreach can hurt our brand" is the most common objection we hear. Our response: mandate-fit lists, professional messaging, and documented qualification. No outreach goes out without thesis alignment.

Sample Outreach — Boutique Advisor

Subject: Proprietary LMM pipeline + readiness support

Hi [Name] — I help boutique advisors build mandate-fit seller pipeline and prep interested owners for early diligence (financial package organization + readiness summary), so your team spends less time on dead-end processes.

If I could deliver a monthly target map aligned to your ideal mandate, qualified owner interest notes, and a readiness packet you can hand to the execution team — would that help you stabilize pipeline this quarter?

Sample Outreach — Corp Dev

Subject: Add-on pipeline coverage without adding headcount

Hi [Name] — saw your role involves market mapping + outbound target engagement. I run a fractional origination & prep layer that expands coverage without pulling your team off LOIs/integration. Typical output each month: updated market map + prioritized outreach list, founder engagement + qualification notes, document request + readiness summary when a target wants to explore.

Monthly Pipeline Report — February 2026 Multi-Sector · National
24
Mapped
14
Contacted
6
Engaged
3
Qualified
Priority This Month
Horizon Home Health
$4.8M EBITDA · Follow-up call scheduled
Qualified
Prestige Dental Group
$2.1M EBITDA · Awaiting doc request
Engaged
Lakewood HVAC & Mechanical
$3.2M EBITDA · Readiness packet sent
Ready

Qualification Notes & Monthly Pipeline Report

BD and corp dev leaders are expected to maintain clean pipeline dashboards and deliver regular reporting to ICs and partners. That expectation requires real operating infrastructure — not a spreadsheet that's two weeks out of date.

Every engaged opportunity includes qualification notes: fit, timing, motivation, and suggested next steps. Monthly pipeline reports give your team full visibility without you maintaining it.

  • Pipeline staged by engagement status (Mapped → Contacted → Engaged → Qualified)
  • Qualification notes: fit signal, owner timing, key motivations
  • Monthly report delivered with prioritization recap
  • Response tracking and follow-up queue management
  • Compatible with DealCloud, HubSpot, or your preferred CRM

Transaction Preparation & Readiness Support

Poor-quality financials and missing documentation are a leading cause of deal failure, diligence delays, and re-trade risk. Founder-led businesses in the LMM rarely have the institutional documentation that sophisticated buyers expect.

For opportunities where a founder has expressed serious interest, we deliver a readiness package before your execution team invests meaningful time — reducing friction at every subsequent stage.

Financial Request List

Standardized document checklist tailored to deal stage and sector.

Document Organization

Baseline data room structure and document categorization support.

Normalization Notes

Flag obvious add-backs and normalization items early in the process.

Readiness Summary

Executive memo summarizing opportunity fit, financial overview, and next steps.

See Readiness Pack Pricing
Typical Journey to LOI

Founder Interest Confirmed

Owner responds positively to outreach. Engagement notes recorded.

Readiness Pack Initiated

Financial request list sent. Document organization begun. Normalization items flagged.

Readiness Summary Delivered

Your execution team receives a prepared handoff — not a blank start.

Management Call + NDA

Formal process begins with both sides prepared.

LOI Issued

Deal moves forward with reduced fallout risk and compressed diligence timeline.

Modern building
"Market mapping, founder engagement, qualification, and readiness — delivered every month, predictably."
Aligned Profit · Fractional M&A Support

How Each Deliverable Resolves a Core Constraint

Pain Point What It Looks Like Aligned Profit Solution
Inconsistent pipeline Feast/famine quarters; referral dependency Mandate-driven market mapping + ongoing engagement cadence
Bandwidth-constrained origination One person doing mapping, outreach, follow-up, and reporting Fractional origination layer: list build + screening + follow-up + reporting
CRM / tracking debt Leads exist but aren't staged or moved Pipeline system with stages, tagging, response tracking, and monthly report
Overpaying for intermediated deal flow Crowded banker processes; auction dynamics Pre-market founder conversations with thesis-fit targets
Data without execution Paying for platforms without converting targets to conversations Data → outreach → qualified conversation → readiness packet
Messy financials killing momentum Missing records; late diligence surprises; re-trade risk Transaction prep: financial request list, doc organization, normalization notes
LOI fallout / deal drift Momentum dies between interest and LOI Readiness checklist + data room starter + milestone map

Start With a Mandate Definition Call

Tell us your target profile — EBITDA, geography, industry — and we'll outline what the first month would look like.

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