This company started as a fix for a stalled sales floor at an outsourcing company. Reps weren't hitting quota. The standard coaching wasn't helping, because the real problem wasn't effort or talent. It was process: too much outreach going to the wrong list, and everyone sending the same templated pitch. The fix was to automate the repetitive work, target a tighter list, and write messages meant to build trust instead of pitch a product. It worked fast. Management shut the experiment down anyway, so it launched independently that August.
In 2023, a group of dental-side business brokers asked if the same approach could work for sourcing acquisition targets instead of sales leads. The team ran a test: pull public data on a list of dentists, then write to each one individually instead of sending one templated message to everyone on the list. A thousand researched messages went out. The result was a hundred replies and twenty calls booked in one week.
That result became the standard way of working: research each owner individually, write to them like it, and never treat a list as just a number to hit. Within a year, the firm was running sourcing campaigns for more than fifty brokers across the country. Three of those brokers were earning over $500,000 a year from the resulting deal flow. One earned over $1,000,000.
That growth exposed a flaw in the broker-only model. Some brokers started bidding on the same deals they had hired the firm to source, competing directly against the buyers they were supposed to be representing. That put the firm in an unstable position: the broker owned the relationship with the seller, but the firm had done all the work to find them. If a broker relationship ended, the deal and the labor behind it could disappear with it, with no recourse.
Around the same time, buyers started reaching out directly. They wanted the same sourcing approach, but pointed at their own acquisitions instead of a broker's listings. That request solved the conflict: a seller sourced for a buyer goes only to that buyer. Never shopped to a second buyer. Never bid on by the firm itself.
So the business was rebuilt around that principle: one client per market segment, a trained operator handling every search, and incentive structures that stay aligned even as a relationship becomes more valuable. That's the model Aligned Profit runs today, built and run by the team below.
