The Deal Sourcing System Behind ~$130M in Pipeline Value


Problem 1: Deal Sourcing is Competitive
Problem 2: Feast and Famine Cycles
Problem 3: Most Deals Fail to Close

Identify: We map high-probability sellers across your market using industry, revenue, age, and exit-readiness signals. This creates your prospect universe.
Cultivate: We execute a 12-18 month cultivation campaign—intelligent email sequences, educational content, and strategic timing—that warms cold relationships before they hit the market.
Convert: When sellers become motivated (retirement, health, family reasons), they remember your relationship and consider you first. This is where conversion happens naturally.

Owner was "not ready"—cultivation converted him 18 months later
Never listed—Grid Method identified him through supplier network
Identified 24 months ago; now actively pursuing exit
LOI signed but fell apart (shows deal reality, not our failure)

Outpatient Healthcare
Dental
Manufacturing
Construction
Home Services
Specialty Trades
Most sell-side advisors rely on referrals, networking, and occasional outreach to keep their pipeline full. That approach creates uneven deal flow and constant pressure to find the next opportunity. We help sell-side teams build a predictable system that identifies high-probability sellers in their market and cultivates them over time. Instead of scrambling for the next listing, our advisors operate with a steady stream of qualified conversations that turn into higher-quality engagements.
Traditional brokerages often live in a reactive world—waiting for sellers to call or for listings to appear on public marketplaces. We help brokerages shift from reactive to proactive. The Deal Flow Grid Method gives brokerage teams a structured way to generate proprietary opportunities, stay in front of owners long before they go to market, and create long-term competitive advantage in their territory. The result is more consistent listings and fewer dry months.
Buy-side advisors win when they control unique deal flow. Competing in crowded auction processes drives up prices and shrinks returns for clients. Our system helps buy-side teams source off-market opportunities directly from owners before they are widely shopped. By building relationships early and systematically, advisors gain access to better targets, better terms, and more strategic options for their clients.
Family offices need proprietary opportunities, not recycled deals from the same broker networks. We help investment teams develop a repeatable sourcing engine that consistently uncovers owners who are open to a future transition. Instead of relying on bankers and intermediaries, family offices using our system build direct relationships with sellers, creating long-term deal flow that fits their investment criteria and culture.
Independent searchers face a simple challenge: limited time and limited bandwidth. We give searchers a structured, automated way to reach and nurture hundreds of potential acquisition targets without burning out on manual outreach. The Grid Method allows searchers to stay present with owners for months or years, so when the right business becomes available, they are already a trusted conversation instead of a cold email.
Private equity firms need a constant pipeline of proprietary targets to stay competitive. Traditional deal channels are crowded, expensive, and heavily intermediated. We help PE firms build internal sourcing systems that generate direct owner relationships in specific verticals and geographies. By cultivating companies years before they are formally for sale, our partners create differentiated deal flow and reduce dependence on auction processes.
Proven Track Record of Success
Tailored Solutions to Fit Your Needs
Easy Integration and Support


Strategic mapping of your DMA prospect universe
Professionally managed 12–18 month cultivation campaigns
Intelligent message sequencing and content strategy
Monthly performance reporting
Quarterly pipeline strategy reviews
Technical deliverability management
Access to the Deal Grid education platform
We help M&A professionals build proprietary deal flow using the Deal Flow Grid Method. Instead of relying only on public listings or referrals, we create a systematic process to identify, cultivate, and convert off-market sellers in your exclusive territory.
Yes. We absolutely generate immediate outreach to sellers who are already motivated. Our system is designed to capture both ends of the market: owners who are ready to sell now and owners who will be ready in the future. Cold email is one component of the strategy, while long-term cultivation ensures opportunities continue to emerge over time.
No. Traditional cold email focuses only on quick responses. We combine direct outreach with multi-month cultivation campaigns that build trust and stay present with owners until timing aligns. The goal is to capture immediate opportunities while also creating a durable future pipeline.
Lead vendors sell recycled intent. We help you create relationships that did not exist before. You are not purchasing names—you are building an asset: an exclusive, cultivated pipeline that belongs to your firm.
A DMA (Designated Market Area) is a defined geographic territory. We assign DMAs exclusively to partners so you are not competing internally with other advisors using the same system. Exclusive outreach creates exclusive opportunities.
We offer two service tiers. In our standard model, you handle seller conversations while we manage the system that creates interest and opportunities. In our full-service model, our team can engage in initial conversations on your behalf, qualify prospects, and hand off only validated opportunities. You choose the approach that best fits your time, team capacity, and preferred level of involvement.
Absolutely. Many partners run our system in parallel with referrals, networking, SEO, and traditional channels. The Grid Method adds a consistent proprietary layer to whatever you are already doing.
The method works across most lower-middle-market industries, including healthcare, construction, manufacturing, business services, and professional practices. Campaigns are customized to your specific vertical focus.
Very little. We handle strategy, mapping, content, sequencing, and deliverability. Your primary responsibility is responding to interested owners and moving real opportunities forward.
It is a hybrid pay-at-close model. There is a modest monthly program fee to cover infrastructure and campaign management, paired with a success fee when deals close. This structure keeps incentives aligned while ensuring your system is professionally supported from day one.
You receive clear monthly reports showing outreach activity, engagement trends, interested prospects, and pipeline development so you can see exactly how your system is performing.
Campaigns and territories can be adjusted as your strategy evolves. The system is flexible and designed to grow with your firm over time.
Start by watching the free Deal Flow Grid training and scheduling a consultation. We will review your goals, market, and fit before recommending next steps.

