For deals from $5M to $50M in enterprise value, where owners are hardest to reach and the competition is institutional. Every channel runs in parallel — email, LinkedIn, handwritten mail, phone, and Meta — with national scope and the widest buy box we run. Due-Diligence Prep Packet included.
Mid-Market is built for deals from $5M to $50M in enterprise value — where owners are hardest to reach and the buyers chasing them are institutional. The full channel stack pays for itself when every additional touch buys you positioning against PE and strategic acquirers running parallel sourcing programs against the same owners.
Common fits are funded searchers under capital-window pressure, PE platforms running parallel add-on programs, holding companies competing with institutional capital on relationship rather than bid, and family offices building multi-vertical acquisition cadences.
Email, LinkedIn, phone, handwritten mail across your full buy box, and Meta ads layered on top. Owners see your name on the desk, in the inbox, and on Facebook on a Sunday morning.
Targeted Meta campaigns locked to your buy box. Owners see your firm on Facebook and Instagram alongside the direct outreach — the digital touch that compounds across channels long before they ever pick up the phone.
Creative is custom-built. Ad spend funded separately, $3–8K/mo depending on buy box size.
Hand-addressed envelopes, real postage, USPS — extended past the priority 400 to the full buy box. The segment that ignores email entirely, the partner-stage owners, the trades operators whose assistants bring them the mail. They all get the same physical touch.
The channel an owner can't filter, archive, or send to spam.
5+ warmed sender mailboxes with SPF/DKIM/DMARC clean. Personalized openers, not merge fields.
Sales Navigator surfacing with research-driven notes and follow-ups tailored to each owner.
No BDR scripts. Real conversations with someone who has talked to hundreds of sellers.
In any vertical where three PE shops are running parallel sourcing programs, the buyer who gets the call is the one who showed up most often across the most channels. Email gets ignored. LinkedIn gets filtered. One handwritten envelope wins the top-priority segment, then misses everyone else in the buy box.
Mid-Market fills the gap. Handwritten mail across your full buy box, plus Meta ads layered on top. Owners see your name on the desk, in the inbox, and on Facebook on a Sunday morning. By the time you're on the phone, they've been exposed to your name four times across three channels.
That's presence a single PE platform running its own internal machine can't match efficiently. The independent buyer who can deploy this stack gets to look like a strategic acquirer with patience. To a founder weighing offers, that's the buyer they want to sell to.
Cold email + LinkedIn + handwritten mail to top-priority owners, plus the M&A operator who screens every responding owner. Same team, same methodology, widened to national scope and the widest buy box we run to cover the $5M–$50M deal range.
Paid awareness targeted at the owners in your buy box. Owners start seeing your name on Facebook, Instagram, and the broader Meta network alongside the direct outreach. Awareness compounds — an owner who's seen you four times across three channels is far more likely to take the call than one cold-opened by email. Creative is custom-built; ad spend is funded separately (typically $3–8K/mo depending on buy box size).
Phone outreach by an experienced M&A analyst — not a BDR, not a script. We dial the owners in your buy box and have real conversations about their business before they ever hit your inbox. The channel that gets the resistant owner who ignores email and never opens a LinkedIn message.
Every qualified owner conversation lands in your inbox with a Due-Diligence Prep Packet attached: financial summary, owner motivation notes, ownership structure, operational red flags, and the fit-assessment from the M&A operator who took the call. Built so you can hand it straight to your lender or investment committee without doing the analyst work yourself.
Cold email, LinkedIn, direct mail, phone, and Meta ads running in coordinated sequences. The cadence compresses too — tighter gaps between touches, faster escalation on engagement signals.
In heavily PE-rolled verticals, owners are being approached constantly. Being top-of-mind when one of them finally decides to talk — even six months from now — is what separates the buyer who gets the call from the buyer who finds out after the LOI is signed.
If your fund is in its final deployment year, your platform needs add-ons before quarter-end, or you're hunting in a vertical where three other PE shops are running the same playbook — Mid-Market's full channel stack is what gets you to a deal faster.
The outcome you're buying is certainty: every owner who reaches you has been screened by an M&A operator with preliminary diligence already started, so you're evaluating real opportunities that fit your buy box. The coverage we commit to is written into your Search Engagement Agreement and scales with the buy box.
How we put it in writing →Plus a 1% consulting fee at close, which the monthly retainer credits against dollar-for-dollar — the retainer pre-pays the close fee instead of stacking on top. Ad spend is funded separately. See the economics.
Get your complimentary Buy Box Viability Analysis™A standard Mid-Market engagement runs seven months total. The first month builds the buy box and warms the channels. The next six are the search itself, with the full five-channel stack running in coordinated waves and Meta ads layered on as the buy box enters the cultivation cycle.
Buy box construction, contact validation, sender warmup, handwritten-mail coordination, Meta creative production, kickoff.
Email + LinkedIn waves. First handwritten mail wave (full buy box). Meta ads go live with audience targeting locked to your buy box.
Multi-channel follow-up across all five channels. Second handwritten wave. Meta ad creative refreshed based on engagement signal.
Continued cultivation. Meta ad ongoing optimization. Monthly coverage report. Quarterly criteria check-in.
Mid-Market is built for deals from $5M to $50M, where owners are hardest to reach. If your deals run smaller, the full channel stack probably won't earn the extra retainer — most engagements land at Lower Mid-Market for that reason.
Our most common engagement, for deals from $1M to $5M. Email, LinkedIn, and handwritten mail to top-priority owners — no phone or Meta layer. Fits most mandates where the deal size doesn't demand every channel at once.
See Lower Mid-Market →For acquisitions under $1M in enterprise value. Personalized email scoped to a compact buy box, with economics sized to pencil on smaller deals where every dollar of fee has to earn its keep.
See Main Street →We'll put together a Buy Box Viability Analysis™ on your target industry and geography. Twenty minutes, yours to keep. If a different tier is the better fit, we'll say so.
Get your complimentary Buy Box Viability Analysis™