For acquisitions under $1M in enterprise value. Personalized email written from real research, scoped to a compact buy box. You're buying an outcome: 2–4 vetted, off-market owners a month who fit your criteria, not a list of channels.
The biggest liability in M&A is time. Every week a deal sits, something can move: financing, a competing bidder, the seller's confidence, the owner's resolve. Speed is what makes deals happen. So we're built to get you in front of more of the right opportunities, faster, and to move at the speed of a conversation instead of a months-long process.
Pre-warmed infrastructure means your campaign goes live about 15 days from kickoff, not after months of setup. The clock starts working for you almost immediately.
5 pre-vetted, buy-box-fit opportunities in 90 days, or you don't pay until we hit it. A clock on real opportunities keeps momentum where most engagements drift.
You reach owners before a banker runs a months-long process with a dozen bidders. Fewer parties and no auction timeline means you move to terms faster, on the best deals.
Main Street is for acquisitions under $1M in enterprise value, generally under $500K EBITDA. The retainer and close-fee economics are sized to pencil at that scale, where every dollar of fee has to earn its keep against a smaller deal. See the economics page for the full math.
You've probably already run the alternative. Refreshing BizBuySell at sunrise. Joining the same Facebook groups everyone else joined. Calling brokers who keep showing you the same picked-over listings at the same high multiples. Getting a different story each week about why the seller's still considering offers.
Main Street is the way out of that, vetted, off-market owners who fit your buy box, with diligence already started, surfaced from owners who aren't running a brokered process. Realistic timelines because the owners are at realistic decision points. Common fits are self-funded searchers in tight verticals, smaller independent sponsors, and family offices with a single-vertical Main Street thesis.
Every message written from research about the specific owner, their business, their tenure, their signals. No merge fields. No junior-analyst scripts.
5+ warmed sender mailboxes with SPF/DKIM/DMARC clean. Each subject line and opening sentence references something specific about this owner's business.
In any vertical with active PE consolidation, owners get the same email. Same merge-field intro. Same generic "we'd love to learn more about your business" close. The first three sentences could be from any of the dozen firms running the same playbook.
Owners delete those without reading. They've been deleting them for a decade.
What earns a reply is research. A specific reference to something the owner built, hired for, or said. A sentence about why your buy box maps to their business in a way no other buyer's would. An ask that's worth fifteen minutes because the message preceding it was worth two minutes of attention.
Main Street is built around this. Every message references real research about why that owner could fit your mandate. Sending happens from warmed mailboxes with reputation managed daily, so the message lands where the spam filter doesn't catch it. Personalization is the lift that makes the email layer earn its keep on its own.
Every campaign runs on dedicated sender infrastructure: fresh domains, warmed inboxes, SPF/DKIM/DMARC configured properly, and reputation monitored daily. We rotate across 5+ mailboxes so deliverability stays clean across the campaign and we don't burn one address. Owners see a real email from a real person, not a flagged outbound blast.
Owners ignore single-touch outreach by reflex. A sequenced email campaign, each message referencing something specific about the owner's business, is what earns a reply. Five touches is the minimum we'll commit to per prospect, in writing.
You see exactly which owners were reached, how they responded, and where each one sits in the cultivation cycle. No black box. The report is the same one we use internally to track the search.
Most owners aren't ready the day we first reach them, they're six to eighteen months from the event that turns interest into action. We stay useful across that window so when they're ready, you're already a warm relationship, not a cold pitch.
We don't hand you raw leads. Every owner is screened against your buy box (industry, geography, size, and financials) and qualified by an M&A operator before it reaches you, so the only opportunities you see are ones that actually fit. If we don't put 5 pre-vetted, buy-box-fit opportunities in front of you within 90 days, you don't pay until we do. That's our 90-day guarantee.
How we put it in writing →Plus a 1% consulting fee at close, which the monthly retainer credits against dollar-for-dollar, the retainer pre-pays the close fee instead of stacking on top. Pricing varies based on industry, geography, and scope. See the economics.
Get your complimentary Buy Box Viability Analysis™A standard Main Street engagement runs seven months total. The first month builds the buy box and warms the sender infrastructure. The next six are the search itself, running sequenced email outreach in coordinated waves.
Buy box construction, contact validation, sender warmup, kickoff with your team to lock criteria.
First waves of email outreach go out across your target list.
Follow-up email sequences to warm and non-responders. Initial qualified introductions land in your inbox.
Continued cultivation of warm-but-not-ready owners. Monthly coverage report. Quarterly criteria check-in.
Main Street works for deals under $1M in enterprise value with reachable owners. As the deal size climbs, the owner gets harder to reach and the competition gets more institutional, which is why the larger engagements stack additional channels.
For deals from $1M to $5M, the range where SBA financing maxes out. Adds LinkedIn and handwritten direct mail to reach founder-operators who ignore email entirely. The most common engagement we run.
See Lower Mid-Market →For deals from $5M to $50M. Every channel in parallel, email, LinkedIn, handwritten mail, phone, and Meta, with national scope, for owners who are hardest to reach and most heavily courted.
See Mid-Market →We'll put together a Buy Box Viability Analysis™ on your target industry and geography. Twenty minutes, yours to keep. If a different tier is the better fit, we'll say so.
Get your complimentary Buy Box Viability Analysis™