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The guarantee

98% multi-touch coverage.
Or your money back.

No sourcing firm can credibly promise a deal. Too much depends on the owner's personal timing, on diligence outcomes, on price expectations aligning. What we can put in writing is the work itself. This is the only operational commitment we put on every Search Agreement with refund consequences attached.

What we promise

The work, on a defined list, on a defined timeline.
Not the close.

Every owner in the verified target list we build with you at kickoff will receive a full multi-touch sequence inside the agreed timeline. The 98% figure reflects the narrow carve-outs. Functionally, no addressable owner in your market goes unworked.

As far as we know, no other firm operating in this segment commits to that obligation in writing.

What's guaranteed vs. what isn't

✓

5+ outreach attempts per owner across email, mail, phone, and social

✓

Full multichannel coverage of the verified universe

✓

Cultivation maintained through the full agreed timeline

✓

Full retainer refund if we miss the coverage commitment

—

That you close a deal (no firm can credibly promise this)

—

That any specific owner will respond or be ready

The terms, in writing

Exactly what goes on every Search Agreement.

Coverage Guarantee · Standard Terms

  1. A touch is a minimum of five outreach attempts per owner, distributed across the channels in your tier (email, direct mail, phone, social).
  2. The universe is the verified target list approved with you at engagement kickoff, typically 500 to 1,500 owners depending on how narrowly your thesis cuts.
  3. The timeline is set jointly at kickoff and depends on universe size, deal-size range, and how aggressive the cadence needs to be. Most engagements run six to eighteen months.
  4. What we need from you is to complete the agreed search. The mandate stays as scoped at kickoff and isn't materially altered mid-engagement. Pulling out early voids the guarantee.
  5. If we miss the coverage commitment, the full monthly retainer paid during the engagement is refunded within 30 days of conclusion.
  6. The refund covers retainer fees only and excludes any third-party advertising spend (e.g., Meta) incurred under any paid-advertising tier. That spend is not retained by Aligned Profit.
The 98%, explained

Three narrow carve-outs.

The 98% figure isn't a hedge. It reflects three categories of owners we can't reach for reasons outside our control. None of them count against coverage.

🚫

Explicit opt-outs

Owners who explicitly opt out of communications during the campaign are removed from outreach. They don't count against coverage.

⏸

Already sold or closed

Businesses that close, are acquired, or otherwise become unavailable during the engagement can't be cultivated. They're excluded from the calculation.

📡

Failed validation

Contacts that fail validation on both email and phone channels can't be reached. These are excluded from the universe, typically a very small percentage.

What voids the guarantee

The honest list.

The guarantee depends on running the full multi-touch sequence against the verified universe. Partial timelines don't qualify. If any of the following happens during the Engagement Term, the guarantee is void.

  • × Pause, suspension, or early termination. Cessation of campaign activity for more than 14 consecutive days during the Engagement Term.
  • × Retainer payment default. Failure to pay a retainer invoice within 10 days of due date, not cured within 5 business days of written notice.
  • × Kickoff delay. Failure to attend the Day 1 kickoff call within 30 days of execution, unless mutually rescheduled.
  • × Universe approval delay. Failure to approve the verified target universe within 14 days of delivery.
  • × Reporting failure. Failure to comply with status-update obligations on delivered targets.
  • × Lead response pattern. Failure to initiate outreach to delivered qualified targets within 7 business days, on more than 3 targets during the Term.
  • × Buy box change. Material alteration of the documented buy box mid-engagement, other than by mutual written agreement.
  • × Material breach. Including non-circumvention or confidentiality provisions of the Search Agreement.
Why this guarantee exists

Most firms produce activity reports. We produce coverage, with consequences if we don't.

Most sourcing engagements fail quietly. The firm runs through some target list, sends some emails, holds some calls, and at the end of the engagement delivers a report covering what was technically done. They never have to attest that the agreed work was actually completed across the agreed universe.

The Coverage Guarantee exists to remove that ambiguity. The work is defined upfront. The universe is approved upfront. The timeline is set upfront. If the work doesn't get done across the agreed universe inside the agreed timeline, we owe you the retainer back.

We can guarantee the work itself. We can't guarantee the close. The combination is what makes proprietary search actually work, and it's why we structure the engagement this way.

Next step

Get the analysis before you sign anything.

We'll size your target universe and walk through the full Search Agreement terms, including the Coverage Guarantee scoped to your specific market, on a 20-minute call.

Get your free market analysis