As we step into the unknowns of a new year, Dr. Barry Lyon's observations shed light on what lies ahead for dental service organizations (DSOs) in 2024. As a dental vendor with a marketing agency, I'd like to share these insights in a straightforward and insightful manner, sparking a dialogue on the potential shifts in our industry.

1. The Mix of Anticipation and Trepidation:

Dr. Lyon captures the essence of the upcoming year—anticipation and trepidation. Change is inevitable, as we've seen with the unexpected turns, like the global pandemic, that can reshape our plans.

2. Digital Tech's Impact:

Brace for further integration of digital tech in 2024, from tele-dentistry to 3D imaging. These aren't just buzzwords; they're tools that can reshape how we care for patients and manage the nitty-gritty of running a practice.

3. Focus on Patient Experience:

Patient choice matters. Dr. Lyon nods to the importance of streamlined processes like online scheduling and automated reminders. Patients seeking care where they feel appreciated means enhancing their experience is a strategic move.

4. Financial Landscape Matters:

Dr. Lyon suggests smoother financial sailing with controlled inflation. As a dental vendor, understanding the financial dynamics can help practices reduce overhead, increase profits, and keep cash flowing..

5. Specialization and Growth:

Dr. Lyon points to the rise of specialty DSOs. For vendors like us, this means adapting strategies, affiliations, and support structures tailored to specific dental specialties.

6. AI's Role in Dentistry:

AI is more than a buzz—it's a game-changer. Dr. Lyon hints at AI's role in boosting case acceptance, improving education, and refining diagnoses. As a vendor, understanding and integrating AI could be a game-changer for dental practices.

These insights from Dr. Barry Lyon serve as a compass for our journey in 2024. As a dental vendor owning a marketing agency, it's not just about solutions; it's about understanding these shifts, fostering dialogue, and collectively steering the course for a resilient and innovative dental community. Here's to navigating the future together.